Seth Krooswyk, Chicago Area Industrial Account Manager, completed an intensive 5-month training program put together by the Hyster-Yale Group (HYG). Seth was nominated to participate in The Academy in March 2017 by Alta’s management team.Only 12 candidates were accepted to partake in this exclusive training program. The organizers were looking for applicants that were newer to the material handling industry, which made Krooswyk the perfect applicant.
The Academy consists of 4 separate stages:
Stage 1 – Calumet City, IL; Dealership Discovery and Product Knowledge. During the discovery portion participants focused on gaining a deeper understanding of the departments that make up their dealership. They were instructed to conduct interviews with various departments and positions throughout the company – from Presidents to delivery drivers, and almost everyone in between. Krooswyk gained a better understanding of business flows and processes which he believes “makes it easier as a salesperson to blend with other department as smoothly as possible during the customer sales journey”.
Stage 2 - Charlotte, NC; Hands-on Product Learning. Participants spent time operating the equipment and presenting demos to instructors. They also dove into “the warehouse” focusing on 3PL’s, distribution centers, warehouses, and production plants. Learning projects included warehouse layouts, how to calculate pallet positions, and selecting racking solutions based on different facility types.
Stage 3 – Calumet City, IL; Wrapping Up. Krooswyk returned to the Alta dealership where he worked on two presentations –one geared towards his territory and how to properly manage it, and one case study with Electron Beam Technologies. These presentations were given to the class and instructors in Stage 4.
Stage 4 – Charlotte, NC; The Capstone Project. Stage 4 consisted of discussion topics such asBalyo, Fuel Cells, and Lithium-Ion Power. After the final learning modules participants spent two full days being taped by Power Presentations, critiqued, and then finally presenting a polished presentation. “In my opinion the Capstone project brings the most value to The Academy. We were split into groups of three and given a case study account. As a team, we had to come up with several solutions for their warehouse and put together a 2-hour presentation” says Krooswyk. This presentation was given to Chuck Pascarelli – Senior VP and President of Americas for HYG, David Furman – President of Sales & Marketing for HYG, Dealer Principles, and Sales Managers from the participating dealerships.
“Taking a 5-month course and breaking it down in a single story does not do the course justice. Participants took on a lot during our time in Charlotte and a fair amount while working remotely. I walked away from my experience feeling much more confident in the warehouse setting. The Academy fast forwarded my growth in the material handling industry tremendously.” – Seth Krooswyk